We have all encountered the dreaded “Can't we just...?”. I encourage my team to fully understand the five why's behind any request or strategy and then decide the most efficient route while considering both short and long term success.
Knowledge is power. My team and I will always take as much data into consideration as possible while making decisions. Beautiful visuals can stun, but an intuitive UX that drives towards business goals is what we're truly after.
My job as a leader is to empower and up skill my team. This often involves hard conversations, and the key to successful critique is trust. I pride myself on building teams that leave their ego at the door and focus on the work.
Led product, design, and dev efforts to launch Heyday's technology infrastructure including a client app, a booking experience, and an esthetician app.
Led design efforts for 3 core products, brand design, as well as sales and education initiatives. Identified 2 new potential revenue streams with design-led exploration.
Led research and design efforts to launch iOS apps for GAP, Old Navy, Banana Republic and Athleta within 4 months, followed by a year of optimization experiments.
Designed and launched a responsive web in-store experience to design custom suiting. Researched emerging e-commerce trends to inform digital roadmap.
Conducted a strategy and design deep-dive into 23andMe's marketing site to create a hypothesis-driven conversion optimization roadmap for desktop and mobile
Worked with Sephora's Innovation team over 3.5 years on cutting-edge digital and omni-channel initiatives. Case studies available for two in-store experiences.